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Bonjour, we are BETC ASIA

From our global hub in Paris to our experts in Shanghai, a full team with cross-expertise creates, develops and restores brands throughout China and the world.

Our belief: Think Local, Act Global.

Our mission : to build brand & business in a sustainable manner by creating the best equation between : « brand x offers x go to market » strategies and applications.

A holistic approach for our fully integrated services: brand strategy, visual identity creation, product, packaging & retail design, communication strategy, digital & social media activation, advertising and more.

Marie Dalgar brand repositioning full service
Marie Dalgar

Marie Dalgar brand repositioning full service

A new brand territory base on the creative idea: Chinese ladies can find their unique beauty everywhere in urban spaces, as does an artist when creating a masterpiece. The brand invites you to look around to catch beauty wherever it may be & make it your own.


TotalEnergies Infinite Circuit

The Total Quartz keeps your engine young, for a smooth drive in all driving conditions. Heavy snow, heated deserts, unstoppable storms and not even the endless traffic jams can slow your performance.


Bold as Tigers-2022 CNY Campaign

Courage, grace, loyalty to the group and self-empowerment. The spirit of the Tiger, the 2022 Chinese Zodiac animal, inspired ba&sh to invite girls to discover how the collective can empower them to live life to the fullest.


Petit Sweets China Relaunch

End of 2020, Bel relaunched Kiri Petit Snacks, little cubes of cheese with sophisticated French dessert flavors. To match our target audience of hip and demanding Tier 1 city ladies, we decided to position Kiri as a lifestyle brand.

Our Clients

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