The Total Quartz keeps your engine young, for a smooth drive in all driving conditions. Heavy snow, heated deserts, unstoppable storms and not even the endless traffic jams can slow your performance.
To celebrate China’s biggest promotional festival, and in line with GIVENCHY’s DNA, we created the GIVENCHY Retro Arcade. All the excitement of accumulating desirable products, staged within a distinctively haute couture universe.
Courage, grace, loyalty to the group and self-empowerment. The spirit of the Tiger, the 2022 Chinese Zodiac animal, inspired ba&sh to invite girls to discover how the collective can empower them to live life to the fullest.
End of 2020, Bel relaunched Kiri Petit Snacks, little cubes of cheese with sophisticated French dessert flavors. To match our target audience of hip and demanding Tier 1 city ladies, we decided to position Kiri as a lifestyle brand.