Welcome to Havas China Village
We are a home for collaborators. At a time when the industry has fragmented across specialities and disciplines, we're proud to be truly integrated - physically and philosophically.
This way, we work faster, smarter and happily.
We’re always looking at ways to better serve our clients and ways to evolve with the modernisation of our industry. Beyond our Creative capabilities, we’ve focused our resources and investment efforts behind meaningful Brand and Customer Experiences with the recent launch of our Havas CX Network.Learn more here
We are part of Vivendi, which means we have unparalleled access to entertainment and culture. These are incredibly powerful launch pads from which brands can make a significant cultural impact.
Being part of Vivendi sets us apart from all the other networks. This means we think about culture, not just comms. We believe that brands rightly have a role to play in culture, how they show up in people’s lives and the wider world, how they entertain, inform, and how they make a positive impact on the wider world. This is cultural impact. This is how brands make a meaningful difference to people’s lives.
A global force in pay-TV as well as the production, sales and distribution of movies and TV series.
One of the biggest video content aggregation and distribution platforms in the world, with 250 million users each month.
Our proprietary research study Meaningful Brands (that spans 395,000 people worldwide, 30 markets, 21 industries and 2,000 brands each year) discovered that:
of brands could disappear and no one would care
of brands are seen as trustworthy
of people support brands who focus on purpose over profit
It’s these key findings that have led to the creation of our Meaningful Brands strategic framework. A unique approach that has allowed us to understand that a brand’s value – how meaningful it is to its consumers - is defined by a combination of ‘functional’, ‘personal’, and ‘collective’ benefits.
Used across strategy and planning teams in all our agencies worldwide, Meaningful Brands acts as the ‘glue’ in our integrated process and provides a common approach to strategic thinking to ensure we deliver meaningful business growth for our clients.